Revolutionizing business management: Implementing artificial intelligence in administrative and marketing services for PYMEs

Abstract

The AI Consultores PYMEs company model offers personalized services, making advanced technologies accessible to SMEs without the need of large initial investments. Tools such as administrative automation, customer service chatbots, real-time data analysis, and personalized marketing help reduce costs and improve the customer experience for SMEs interested in the services. Also, the project shows high returns, with a Net Present Value (NPV) of Bs 1.014.931 and an internal rate of return (IRR) of 89,75 %. In conclusion, the scheme is not only profitable , but also contributes to the technological and social growth of PYMEs in Bolivia and the region.