Grab N’ Smash Rage Room

Abstract

The purpose of this project is to primarily investigate the feasibility of establishing a business dedicated to social activities in the leisure activities market in Madrid. This project will analyze possible competition, the market structure and its current trends. This study also recognizes some constraints that will come to affect decision making, future forecasting and the businesses adaptability abilities with regards to the ongoing pandemic. Since the outbreak at the end of 2019, the uncertainty factor has become a prominent factor to consider in the world of business and there is no exception here. With the whole world slowly recovering from the COVID-19 pandemic and most of the major economies starting to recover worldwide, the analysis of the leisure activities market and possible competitors have shed light on a possible hole in the market and the purpose of this business plan is to present structured plan on how to capitalize on this niche in the market. As The financial calculations and forecasts have been concluded the level of liquidity of the business thanks to its very low productional and operational costs gives the opportunity for the business to break even already at year 1 which is very impressive considering that many new businesses in other market are prepared to face some years of negative profits until they have managed to establish themselves properly. Having concluded the market and competitors’ analysis, we can conclude that yes even though the market of which Grab N’ Smash operates is an blue ocean, there is more thana fair amount of indirect competitors that pose a threat to potential market share and customers. Because of this understanding, even though the forecasts and prospects of the business is good, the owner and employees of the company will have to work very hard to ensure the building of a good reputation and brand awareness, especially in the early days of the business. In the end, if the quality of the business and the services we render is top level, the customers will do the job for us which will be spreading the good word that there finally is a high quality Rage Room open for business in Madrid with the best of their clients in mind.