Spanish Online Sustainable Travel Company Analysis. Forestia

Abstract

The purpose of this project is to study the viability of a sustainable travel agency. The study analyses the competition, and the current market trends and determines that the business has few advantages such as experience in the field, lack of competitors offering similar services internationally, and a virtuous timing to deliver a service that has not reached maturity yet. To put into practice the knowledge obtained during the last years, this business plan will evaluate a wide range of aspects that help to determine the feasibility of a business, such as an internal and external analysis, as well as a financial plan, among others. After undergoing periods of change and uncertainty during the last years due to COVID-19, many people need more than ever to feel a genuine connection with themselves and the environment. Getting away from the stress and the city in those long-awaited holidays, now that tourism has officially recovered and taking into account that it was one of the most damaged sectors in the economy worldwide. In addition, as will be seen in this work, there are more and more people who want to live in a more sustainable way, and that includes as well to travel looking for real sensations and unique experiences. That is exactly what our travel agency will offer. After analyzing all these indicators we concluded that our company is well differentiated, as we not only offer a service but a full experience based on sustainability which is a growing concern worldwide. Although the business model is not disruptive, it offers an integrated set of services for those clients seeking to do tourism in a different way. Traditional tourism is at stake since the irruption of the pandemic and the new trend on how this industry is going to adapt and grow is just unfolding. The study is favorable about this project and believes we can positively benefit from the transit to the `new normality.