XM import, commercialization & distribution company

Abstract

The motivation of this business plan is to solve the problem found that a health beneficial product, like Carrara Nº1 by Marmel S.R.L, is not in the Spanish market. Once the financial and strategic viability analysis was done, it revealed that there is a market for this project to be implemented. In order to make the financial analysis, it was necessary to make three forecasts: Pessimistic, Neutral and Optimistic. The most probable one is the Neutral scenario, because it is the most realistic. After comparing the WACC and IRR results, the conclusion was drawn that the project is profitable. Regarding the strategic viability analysis, competition is high with low barriers of entry, the projection made reveals that there could be a good market acceptance with the help of the marketing efforts by the supplier. This project is of great interest for all the members in it because it is about an importing, distributing and commercializing company and all of them are International Business degree students. Therefore, the fact that the company operates internationally fuels the interest of the team. For the methodology used, many tools were used to reach each objective. To identify which factors, drive Spanish customers to choose between skincare products and how they prioritize them, a survey was conducted. Although this survey is not representative of the Spanish skincare market, because it did not have the minimum number of responses needed, important data was gathered from it. To make the financial statements, the scholar accounting tool “Contaone” was implemented. This tool not only helps make the financial statements, but also give the cashflows and liquidity, profitability and debt ratios. For the strategic viability analysis, a timeline was set, and a performance matrix and a contingency plan were created.