Oh my dog. Dog Care Service in Madrid

Abstract

The project´s main focus is to offer a solution to citizens that acquired a dog during the quarantine, as a way of distracting from the health crisis or mental health personal reasons. Fortunately, the situation has improved and therefore, in our process to come back to normality, people are not able to stay with their pets as they need to move every day to their office or job positioning, instead of working online. The purpose of this project is to analyze the feasibility of a business committed to provide a familiar household to our customers’ pets granted by the daycare dog service. The following discussion will focus on market trends, business capabilities, and main competitors to determine the feasibility of this business plan. Since we are in a low saturated market, the possible lack of experience in the field would not be a liability, and so the barriers of entry are reduced, lowering the difference in experience with our main competitors. Once the analysis is going to be performed different constraints may arise. The COVID-19 together with the Ukraine war is affecting the global economy, especially Spain. Due to the uncertainty and the continuity of both we do not know how it might have a negative impact on our business, especially the accessibility that potential customers might have to have access to our services. Nonetheless, after analyzing the market and competitors the characteristics that will make our business unique is that Oh My Dog will ensure a healthy and educative environment while being a fun and loving place at the most affordable price to have a bigger scope of clients. Additionally, we offer transportation to and from our location in Brunete, making a positive difference with our direct competitors, which facilitated the access to our customers. Furthermore, our business will focus on sustainable and eco-friendly products which gave the customer a clear idea of the CSR image of the company and its concern with the environmental issues that are now having a more negative impact toon our planet. Although the analyses are going to be based on forecasted information, the business plan might show an optimistic outcome believing that the corporation could prosper from the beginning of the post COVID era, due to the importance that the service is going to offer Nagore Portillo, Sergio Martínez, Martin Fernández, Rocío González 3 to the Spanish citizens in the digital world we are living.