Nautical Masters

Abstract

This Final Degree Project (TFG) presents Nautical Masters, a pioneering business plan whose objective is to create an inclusive, sustainable, and multidisciplinary nautical sports event that integrates competitive water sports with cultural, musical, and gastronomic experiences. With the rich maritime heritage and extensive coastline of Spain and Portugal as a backdrop, the event aims to revolutionize the way nautical competitions are organized and experienced. By uniting disciplines such as sailing, paddle surfing, and kayaking within a structured festival format, Nautical Masters not only addresses a gap in the current landscape of sporting events but also taps into the growing demand for experiential and environmentally responsible tourism. The project is structured in several phases, including market research, event conceptualization, marketing and promotional planning, operational logistics, and financial feasibility assessment. The event is designed to appeal to a broad audience, from professional athletes to amateurs, families, and corporate partners, through a differentiated value proposition based on accessibility, technological integration, and social impact. Emphasis is placed on building public-private partnerships, adapting to sustainability frameworks, and complying with national and EU regulations on sport and tourism events. Financial projections demonstrate a positive return on investment, with a payback period of 3.84 years and an internal rate of return of 17.82%. The proposed initiative also contributes significantly to the local economy through job creation and tourism, while enhancing social cohesion through inclusive programming and community engagement. In addition, the project's Corporate Social Responsibility (CSR) strategy, encapsulated in the “Blue Horizon Plan,” outlines clear environmental and educational objectives aligned with the United Nations Sustainable Development Goals (SDGs). Nautical Masters is positioned not only as a sporting event but as a transformative platform that combines competition, sustainability, and culture, with the aim of leaving a positive legacy in each host city and inspiring a new generation of marine sports enthusiasts.