Market research, solution design & implementation plan for an integrated pet care platform “Petventure”

Abstract

This thesis presents PetVenture, a mobile application aimed at consolidating pet services for pet owners into a single, easy-to-use platform. PetVenture's main goal is to meet the market's need for a comprehensive tool that helps pet owners find pet sitters, pet-friendly establishments, and other pet-related services. To accomplish this, our research used a mixed-methods approach, including market analysis, and surveys with pet owners to understand their needs and preferences. The results revealed a significant gap for an integrated pet care app, with respondents expressing frustration over the fragmented nature of existing services. Based on these findings, we developed a sustainable business model along with a plan for implementing PetVenture, guided by a hybrid project management approach that combines Agile methodologies with traditional project management practices. This plan ensures a flexible yet structured development process, allowing for iterative improvements and timely app delivery. In conclusion, this research emphasises the potential impact of PetVenture on the pet care industry, highlighting its ability to streamline pet care services and enhance the overall experience for pet owners. PetVenture is positioned to become an essential tool in the pet care market, meeting the comprehensive needs of its users and fostering a more connected pet care community.