%0 Thesis %A Vacas Kappes, Daniel %8 2024-07 %U https://hdl.handle.net/20.500.12880/8916 %X This business plan presents SmartTraining AI, a technological company based in Valencia, Spain. The business has developed a revolutionary fitness app with the objective of helping its users accomplish their goals. Integrating innovative features like AI and progress tracking interface to provide a unique experience for its customers. Their main goal is to provide a tool for its users to improve inside the sport they love; the app integrates specific workouts specially tailored to improve the movements and fiscal abilities of the athletes that use it. It integrates five different sports: Handball, Football, Rugby, Volleyball and Basketball. This app confronts a common misconception that many amateur athletes have on a daily basis, they believe that with a regular workout they will be able to accomplish their maximum physical potential inside the pitch. With its method, SmartTraining AI proves that there is much more to it. In this document you will find valuable insights on key aspects that make this app unique. %T Smart training AI %K Artificial Intelligence %K Amateur Athletes %K Fitness App %K Customer Experience %~ END