%0 Thesis %A Martins, Lucas %A RodrĂ­guez Delgado, Fausto %8 2025-06 %U https://hdl.handle.net/20.500.12880/12775 %X In this project, a business plan will be developed for a new football player representation agency in South America. The idea primarily arises because the members of this project are from two countries on this continent, specifically Argentina and Uruguay. These countries have a strong football tradition and a continuous production of talented players seeking opportunities in both national and international leagues. LATAM Talent Support Group is a company dedicated to representing football players up to the age of 21 (including minors) from two specific South American countries, Uruguay and Argentina. Our goal is to facilitate the transfer of these players to various clubs in South America, the United States, and Europe, depending on the opportunities that arise. The company will operate through two offices, one in the capital of Uruguay (Montevideo) and another in Argentina (Buenos Aires). Our approach focuses on identifying and nurturing emerging talents by offering comprehensive management services, from seeking opportunities to assisting with contracts and personal matters for each player. Additionally, we understand that the concept of a footballer has evolved into a complex figure. A footballer is no longer just an athlete but a multimillion-dollar asset with multiple personal and social responsibilities. As we know, both Argentina and Uruguay have produced world-class talents, with numerous players achieving success in Europe's top leagues. That is why we have chosen these countries thanks to the quality and strong potential of their players, our company will be well-positioned to support them in their professional growth. %T LATAM Talent Support Group %K FĂștbol %K Jugadores %~ END